Privacy Policy

OBJECTIVE, SCOPE AND APPLICABILITY

Farm Ethics Private Limited (“Company”, “we”, “our”, “us”) respects an individual’s privacy and is committed to protecting the same. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and transfer Personal Information (as defined below), through platforms controlled by the Company viz. www.farmethics.com (the “Platforms”) of the individuals who browse, or access the Platform or provide information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products (“Products”) (hereinafter, collectively referred to as “Customers”, “you”, “your”) and ensure its compliance with applicable laws and regulations. This Policy does not apply to Personal Information collected from you offline (unless otherwise specified), to Company’s websites that do not link to this Policy, to Customers of countries other than India, or to third-party websites to which the Platform may link.

By accessing and/or using our Platform and providing the information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage you to read this Policy regarding the collection, use, and disclosure of your information. If you are not comfortable with any of the terms or policies described in this Policy, you may choose to discontinue usage of the Platform.

Further, you agree and consent to receive all communications related to our services on the mobile number provided by you to the Company, even if such mobile number is registered under DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). Notwithstanding your registration with the National Do Not Call Registry (In Fully or Partly blocked category under National Customer Preference Register set up under the Telecom Regulatory Authority of India), you hereby express your interest and accord informed consent to receive communications (including commercial communications) in relation to the Company’s services. You further confirm that no communication to you from the Company or on behalf of the Company shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations and you have specifically opted to receive communications in this regard on the mobile number provided by you.

For the purpose of this Policy, the term “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with the Company, is capable of identifying you, which is submitted to and/or collected over the Platform and maintained by the Company in an accessible form, provided that, any information that is freely available or accessible in the public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as Personal Information for the purposes of this Policy.

WHAT WE COLLECT

We may collect personally identifiable information from you when you save or otherwise provide us when you set up a free account with the Site OR when you communicate with us via phone, email, chat, etc., OR when you fill an entry to participate in any contest, promotion or survey, etc., OR when you participate at one of our events/online contests, etc. As a result of these actions, you might supply us with personal information, such as your name, e-mail and postal addresses, phone number(s), credit card information, names of people to whom purchases have been shipped including address and telephone numbers, IP addresses, product interest information and in certain circumstances, your opinions and individual preferences, etc., (collectively “Personal Information”). When you visit this Site, our social media platforms, or our social networking or mobile applications, we may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs, and web beacons.

You may also provide us with information like financial information such as bank account or credit card or debit card or other payment instrument details etc., (collectively “Sensitive Information”) for availing the services at our Site.

We may also maintain a record of your product interests and acquire information about you from our present and/or future affiliates.

This Site is directed to be used by adults only who are above the age of 18 years. If you are not an adult, you may look at our Site, but you should not make a purchase, register, or submit personal information to us. We or our associates/affiliates do not knowingly collect information from minors. Minors should not be using the Site with any personal information. In the event of default by the minor, the parent or the guardian will be liable to compensate for whatsoever damages arising out of such wrongful use by the minor.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

PERSONAL INFORMATION THAT WE COLLECT

The Company limits itself to collect information which is necessary to ensure accurate services and is required to process your order of the Product or provide a refund and continually improve our Products and services.

Following are the categories of Personal Information that is collected and processed by us:

• Your name, e-mail and postal addresses, phone number(s), country;
• Date of birth, language preference, location;
• Any open data and public records such as information about you that is openly available on the Internet;
• Names of people to whom purchases have been shipped including address and telephone numbers, IP addresses;
• Product interest information and in certain circumstances, your opinions and individual preferences, etc.;
• You may also provide us with information like financial information such as bank account or credit card or debit card or other payment instrument details, password for availing the Products at our Platform;
• We may also maintain a record of your Product interests and acquire information about you from our future affiliates;
• Phone numbers used to call our customer service number.
• We may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support and other services to you (if any) related to the Platform.

PURPOSE FOR COLLECTING PERSONAL INFORMATION

The Company may use your Personal Information to:

• Verify your identity;
• Fulfil the Product purchases and transactions;
• Communicate with you about your account and activities on the Platform;
• Sign up for our newsletter, respond to a survey or marketing communication;
• Allow us to better serve you in responding to your requests;
• Respond to reviews, comments, or other feedback provided to us;
• Administer a contest, promotion, survey or other site feature;
• Ask for ratings and reviews of the Products;
• Follow up with you after correspondence (live chat, email or phone inquiries);
• Allow you to log in with a social media account and share activities on your social media pages;
• Comply with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our terms and conditions;
• Help us learn more about your shopping preferences;
• Conduct marketing and performance research to assist us in measuring our customer services, benchmarking our performance and to help us improve your shopping experiences and Product offerings;
• Send communication related to order updates and offers through e-mail, SMS and social media channels;
• Do internal research on our customer’s demographics, interests, and behaviour to better understand and serve you;
• Provide you with exclusive offers at the Platform, tailor content, advertisements, and we provide you, and improve the Platform and/or for internal business purposes;
• Analyse trends, track Customer’s web page movements, help identify you and your shopping cart for aggregate use;
• Determine which of the store locations containing our Products may be closest to you, provide promotional offers, and to offer Products to you;
• Prevent, detect, investigate and take action against crimes (including but not limited to fraud and other financial crimes), any other illegal activities, suspected fraud, or violations of Company’s terms and conditions in any jurisdiction;
• Establish, exercise or defend legal rights in connection with legal proceedings (including any prospective legal proceedings) and seek professional or legal advice in relation to such legal proceedings; and
• Comply with any applicable law, regulation, legal process or enforceable governmental request.

WITH WHOM WE SHARE THE PERSONAL AND SENSITIVE INFORMATION

Only the persons authorized by us shall have access to your Personal Information and Sensitive Information. We may share your Personal and Sensitive information with:

• Our affiliates;
• Service providers who perform services on our behalf based on our instructions which inter alia include delivery partners responsible for delivering products to the customers. However, these service providers will not be authorized to use or disclose such information except as necessary to perform services on our behalf or comply with legal requirements;
• Other third parties with your consent (e.g. Facebook applications may share information collected through those apps with your Facebook friends or other Facebook users).

We do not rent or sell your Personal and Sensitive Information to any third party. However, should we plan to merge/sell all or substantially all of our business to another business entity or similar other transaction or be required by that business entity, we may transfer or disclose your Personal Information and Sensitive Information to that business entity who may collect, use or disclose such information for the purposes of evaluating the proposed transaction or for operating and managing the affairs of the acquired business or for other purposes identified in this Policy.

Notwithstanding anything contained in this Privacy Policy, we reserve the right to disclose any Personal Information or Sensitive Information that may be required to be disclosed mandatorily under applicable law or where the disclosure is necessary to comply with any legal obligation or to law enforcement authorities or other government officials, without prior notice or consent of the site/app user.

HOW WE RETAIN SENSITIVE PERSONAL DATA OR INFORMATION

We will retain your Personal and Sensitive Information only as long as it is reasonably required or otherwise permitted or required by applicable law or regulatory requirements. We may also retain your Personal and Sensitive Information so long as it is necessary to fulfil the purposes for which it was collected (including for purposes of meeting any legal, administrative, accounting, or other reporting requirements). Your Personal and Sensitive Information is safeguarded against inappropriate access and disclosure, as per this Privacy Policy.

We also maintain appropriate and adequate administrative, technical and physical safeguards designed to protect your Personal and Sensitive Information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use.

THIRD PARTY ANALYTICS

We use third-party analytics services to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Platform and mobile and internet usage. These third parties use cookies and other technologies to help analyze and provide us the information and, in some cases, connect such information with other data held by us, or third party environments. You consent to the processing of information about you by these analytics providers in the manner and for the purposes set out in this Policy.

At present, we work with the following analytic partners:

• Google
  Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for Customers. We use Google AdSense Advertising on our Platform. Google, as a third-party vendor, uses cookies to serve ads on our Platform. Google’s use of the DART cookie enables it to serve ads to our Customers based on previous visits to our Platform and other sites on the Internet. The Customers may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding the Customer interactions with ad impressions and other ad service functions as they relate to our Platform.

The Customers can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.

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